Empower. Refine. Elevate.
Welcome
CB SPA CONSULTANCY
Where Wellness Businesses Begin with Confidence and Clarity
CB Spa Consultancy is a boutique advisory firm dedicated to guiding spa, salon, and wellness businesses through every stage of operational growth – whether you’re preparing to launch, refine, or reposition.
With over two decades of experience in the spa and wellness industry, Founder & Director Aletta Parry offers strategic support, practical insight, and industry connections that help you elevate your brand from the inside out.
About Aletta
Aletta Parry is the Founder and Director of CB Spa Consultancy, a boutique advisory firm specializing in spa operations, wellness business development, and strategic consulting. With over two decades of experience in the spa and wellness industry, Aletta has held leadership roles in both corporate and entrepreneurial settings.
Her expertise encompasses spa management, staff training, and business optimization, making her a sought – after consultant for wellness establishments aiming to elevate their services and profitability. Aletta is passionate about empowering wellness professionals through tailored solutions that drive excellence and innovation in the wellness sector.
Your Strategic Partner in Wellness Business Development
Whether you’re launching a new wellness business, revamping an existing business, or upskilling your team, CB Spa Consultancy provides expert guidance, without the overwhelm. We focus on operational effectiveness, brand strategy, and team performance, ensuring your business not only runs smoothly but thrives.
“We do not build wellness businesses – we build wellness brands, wellness experiences, and wellness success stories.”
Aletta Parry: Founder & Director CB Spa Consultancy
"Operational excellence doesn’t happen by chance - it’s built through structure, clarity, and commitment."
Anna Moine: Spa Business Strategist & VP of Spa & Wellness at Carol Phillips
Our Services
What We Offer
Wellness Start-up & Pre-Opening Support
Guidance on treatment menu development, layout feedback, product and equipment selection, service flow and space functionality. (Without doing architectural plans or plumbing design, we collaborate with experts for that.)
Brand Identity & Marketing Collateral
Logo and brand development, spa menu design, printed marketing materials, signage, website design or redesign, launch marketing campaigns, and seasonal promotions – crafted to resonate with your target market.
Operational & Business Advisory
Business model advice, SOP development, pricing strategy, retail consulting, and software implementation guidance – tailored to your wellness business’s unique needs.
Team & Staff Development
Onsite and virtual training in spa/ salon, aesthetic/ wellness reception excellence, therapist retail selling (Solution Selling Method), and management mentoring to drive performance from within.
Collaborative Network of Industry Experts
We connect you with vetted professionals in recruitment, software, suppliers, and retail product brands – ensuring you build a team and offering that works.
Let’s Build Something Beautiful Together
